Caesars Scoops Up Social Media Marketing Free-Play Site Pacific Interactive

Caesars<span id="more-1421"></span> Scoops Up Social Media Marketing Free-Play Site Pacific Interactive

Caesars Interactive’s purchase of Pacific Interactive adds the latter’s House of Fun gaming that is social to the Playtika repertoire (Image: Pacific Interactive)

If a novel were become written about Caesars Entertainment Corp., it could easily be called ‘Debt and Acquisition’; the casino operator appears to bounce back and forth between racking up IOUs and everything that is purchasing can get their hands on. The chapter that is latest of this book involves Israeli-based social gaming company Pacific Interactive, and it makes Company quantity Four in Caesars ongoing expansion into the popular free-play social gaming market.

‘Free-Play’ Isn’t Always Free

No purchase terms were released on the sale, but Caesars is now the proud owner of House of Fun, an electronic slot-machine, free-play gaming site. Needless to say, ‘free-play’ does not always turn out to be precisely free; these social media gaming sites have turned into lucrative online businesses by offering tempting, affordable add-ons of additional electronic game tokens often under a money each to players, many of whom access the site via Twitter.

For Pacific Interactive founder and CEO Omri Shitreet, it’s all about movin’ on up.

‘we have been excited to become listed on one of many largest and most successful social and mobile games companies in the world,’ said Shitreet. ‘We are confident that under the Playtika umbrella, we will be in a position to deliver an also better game experience for the players while during the same time creating great value for our new shareholders.’

According to video gaming industry Eilers Research analyst and online gaming specialist Adam Krejcik, Pacific which is independently held pulled in somewhere between $25 and $30 million for 2013, with 3/4 of that coming from Facebook patrons and 1/4 from various apps that are mobile.

Krejcik told investors recently that the site that is social rated ninth on Eiler’s social casino tracker, the type of companies with A twitter presence. Pacific claims to have 700,000 users each day, and about 2.7 million per month.

Social Gaming Proving Lucrative for Caesars

Caesars, of course, isn’t new to online or gaming that is social the organization’s 2013 profits from Caesars Interactive’s social gaming presence alone brought in $290 million. Their other social internet sites include their kingpin World Series of Poker brand, also Playtika and several Buffalo Studios-produced games. Based on Eilers, Playtika was a $103 million purchase for the gaming conglomerate, while Buffalo Studios was found for $45 million. And the video gaming analyst business claims Caesars is on a path that is good all these purchases.

‘ We believe Caesars acquired both companies at attractive multiples,’ stated an Eilers report. ‘ In fact, its acquisition of Playtika has turned out to be one of the merger-and-acquisition deals that are best we’ve seen in yesteryear five years.’

Caesars claims it plans to merge Pacific’s products into its existing Playtika social and gaming that is mobile. They additionally noted that Pacific’s 100-plus employee base worldwide will be safe in keeping their positions following the merger.

The deal is also a plus, saying the House of Fun addition will simply pull in new users to his business’s platforms for Playtika’s CEO Robert Antokol.

‘The acquisition permits us to give you a quality that is new to our dedicated individual base and also to attract new users,’ stated Antokol. ‘We believe the team that is talented Pacific Interactive not only brings with it an original product, but will also be a strong addition towards the team and add to our market leadership within the category.’

Besides Caesars Interactive, other global video gaming businesses such as for example International Game Technology (IGT), Zynga and Scientific Games -have found success in the gaming market segment that is social. IGT operates the DoubleDown Casino online. Krejcik says this move that is latest by Caesars may, in reality, make IGT and these other companies intensify their social gaming presence.

Adelson’s Anti-Online Gambling Crusade Tries to Smite Its Enemies

Like devout warriors on a sanctioned crusade, Sheldon Adelson’s Washington, D.C. anti-online gambling lobbying brigade claims to stand for might and right (Image: 20th Century Fox)

Let it perhaps not be said that Coalition to Stop Web Gambling creator and backer Sheldon Adelson isn’t getting their cash’s worth with his new Washington, D.C. dream team that is lobbying. That being stated, it is difficult to listen for their message bought and taken care of by one of the largest casino operators in the planet, with land casinos throughout the U.S. and Macau, among other nations and not snicker just a teensy, tinsy little bit.

Fervor and Condemnation

Not since Carrie Nation and the temperance movement regarding the early century that is 20th McCarthy’s impassioned anti-Communist followers has such zealotry been demonstrated, spurred to action by those compared to online gaming’s wicked spread. But this may be the time that is first advocates represent an individual who has no issue whatsoever with that vice, so long as it happens on terra firma.

This indicates the coalition’s effort that is latest included a media conference via telephone the other day, with five of Adelson’s key lobbyists on the virtual detergent containers. Of course, these soldiers are all very paid mercenaries, but in battle, one does exactly what is necessary to win the war.

‘Internet gambling expands such as for instance a disease,’ decried former Denver Mayor Wellington Webb (D). ‘Jobs would be lost,’ he added, theirs again as he espoused the view that once gambling is available in-house literally no one would ever leave.

And then there’s the children whose lives would be destroyed forever, according to U.S that is retired Sen Lincoln (R-Ark), whom sees those who support Internet gaming as a sort of Fagin from ‘Oliver Twist,’ catching the minds and manipulating those things of the innocents by putting ‘casinos within the pockets of children, 24/7.’

And let’s not overlook terrorism and cash laundering, which, needless to say, could never set foot in a land casino anywhere. Former New York Governor George Pataki (R) is convinced that online gambling is a menace to national safety, and used an FBI letter’s key points to stress this truth that is inalienable.

Most of the phone speakers got behind the idea that Congress must move now to stop this sensed blight on mankind, while an interim ‘timeout’ on Internet gambling should be set in position meanwhile to prevent the spread of this Bubonic that is new Plague.

Alfonso Aguilar representing the Latino Partnership for Conservative Principles and its own administrator director said, ‘This is not an America that we wish.’ He stated he was one of 39 organizations that are faith-based have come up to speed and therefore are seeing the light.

C4COP Takes Up Arms

Fighting back, of course as we’ve reported recently may be the newly formed Coalition for Consumer and Online Protection (C4COP), and that outfit has its muscle that is own behind. Major casino operators MGM Resorts International, Caesars Entertainment Corp., Station Casinos, and Boyd Gaming Corp., among others, are staunchly pro-Internet gambling, and now have the backup military of this American Gaming Association the casino industry’s main lobbying voice and a group to which Adelson ironically belongs to carry the rear within their return volleys.

Of course, with Adelson’s extensive muscle that is financial C4COP will need all the ammo they can get to fire right back, as the Las Vegas Sands CEO has said he will ‘spend whatever it takes’ to place the final bullets and tie the weights for this Rasputin-esque form of wicked. Never mind he spent we know how that worked out whatever it took to try to get Romney elected back in 2012, and. Confidence is king when you have additional money than God himself.

The unspoken white elephant in the room, of course, could be the possibility that Adelson is more concerned that online gaming may take a bite out of his massive casino empire’s revenue share, more than really being worried in regards to the Artful Dodgers and money launderers taking around the globe. And with three states already ready to go with Internet gambling within the U.S. (Nevada, Delaware and New Jersey), and another possible 10 eyeing legislation to make it happen in their states aswell, it would seem that not only has this horse left the barn, but possibly an entire stampede as well.

And Congress has shown a consistent absence of interest in getting too fervently involved in either side of this debate, no doubt in part because it’s an election year for numerous, and they do not wish to tick anybody down. Two recent bills for, and one against, Web gaming can find no backing that is substantial either direction.

Baltimore Ravens RB Ray Rice Arrested at Atlantic City Casino

Baltimore Raven’s running back Ray Rice could be in hot water after an altercation with his e that is fianc&eacute at reportedly got beyond control (Image:

Ray Rice had a year that is tough season his figures had been down and the Baltimore Ravens didn’t even make the playoffs in their attempt to protect their Super Bowl title. But people that are few planning to remember that after the news headlines he is causeing the week. Rice and his fiancée were both arrested and charged with simple assault after a altercation that is physical an Atlantic City casino very early Saturday morning, and there’s some dispute as to precisely exactly how serious the incident was.

Revel Altercation Reported

According to reports, casino security at the Revel Casino called officers from the Atlantic City Police Department at about 2:50 am Saturday morning. That was in response to a domestic dispute between Rice and fiancée Janay Palmer, the one that was recorded by video surveillance cameras, police said.

Neither Rice nor Palmer wanted any attention that is medical and neither said they had sustained any injuries. But given the video evidence, both were faced with simple assault-domestic physical violence before being released.

Rice’s attorney called the incident a ‘very minor physical altercation,’ and the Ravens showed up to want to play down the event because well.

‘We are aware of the Friday evening situation with Ray Rice and his e that is fianc&eacute, said Ravens director of public relations Chad Steele. ‘We have spoken with Ray, and know that they returned home together after being detained.’

Team Affiliation Unaffected

More prominent users of the Ravens organization stated they had not yet spoken to Rice. Based on Baltimore general manager Ozzie Newsome, neither he nor head advisor John Harbaugh had talked to Rice on Monday, but both planned to do this inside the day that is next. Newsome also said that he expects Rice to still be with the group in 2014.

Philadelphia lawyer Michael Diamondstein is hired to express Rice in the situation, and seems confident that there will not be much to the incident once the facts are released.

‘ We haven’t seen any charging documents yet,’ Diamondstein said. ‘There was a quarrel that included Ray. I can’t give any specifics because we now haven’t seen the document yet. Once we’re able to undergo the evidence, it should find yourself to be a bit more when compared to a misunderstanding.’

Revel staff also stated that Rice who they say ended up being hanging away at the Revel’s Royal Jelly Burlesque Nightclub having a group of about eight people early in the day within the was pleasant to them during their stay night.

‘When he was here, they were having a time that is great’ said Scott Russo, director of operations at the nightclub. ‘[He] was really good to the staff.’

Despite the reaction that is low-key the incident in many quarters, you can find rumors that it may, in reality, have now been more serious than reported. Sports news site cited an anonymous ‘tipster’ who claimed that the event was more violent than Rice’s camp is willing to acknowledge, saying that a lady (presumably Palmer) spit on Rice, after which he punched the woman, knocking her out. Nevertheless, there is no hard evidence to back this version up of events.

Ray Rice has scored 37 touchdowns and rushed for 6,180 yards over his six periods in the NFL. However, he’s coming off a down year in which he tallied just 660 yards rushing and four touchdowns. Rice is in the middle of a five-year, $35 million contract with the Ravens, and is also known for being active in the team’s anti-bullying promotions; one thing that could possibly add gas to this domestic firestorm.


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