Lumen Is ‘Tinder For Seniors’ Also It Just Launched

Lumen Is ‘Tinder For Seniors’ Also It Just Launched

Lumen for an iPhone X

Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about online dating sites. Lumen is the venture that is latest in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older people rather than the typical more youthful end of this age spectrum – over-50’s are Lumenis the desired clientele.

Despite a busy web site market, Argouges views a huge mobile marketplace for Lumen; “When you look at relationship products specific to over 50s, all of them are dating internet sites. 80 million singles over 50 in the united states and Europe that is western the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s spent +$4.5 million into the application.

The scene is familiar. Swipeable pages, big images, bios but with one huge difference. All users have to upload a selfie within the verification process, plus an algorithm authenticates this resistant to the other profile images offered. a good touch and a tragic indication of the occasions and problems with internet dating.

Dating apps are numerous. Any brand brand new software that is wanting to scale needs a unique style of strategy and Argouges is attempting new stuff ; “we have been testing plenty of various advertising models, utilizing a mixture of on the internet and offline, with a give attention to offline because we should satisfy our individual base and build up a discussion using them. For instance, this thirty days we are going to a variety of sporting, musical and cultural occasions that are matching with this brand name eyesight and demographics.” Time will tell if this bears better fruit than the spam that is usual buddies and paid-ads strategy that most meetmindful reviews dating apps prefer to make use of.

The question that is biggest, just what makes Lumen a lot better than competitors? So what does Lumen have that Tinder will not? In accordance with Andreev, it’s about verification and much more pictures. Lumen utilizes AI and will need to have at the least three images on a profile. Hardly a groundbreaking new twist or unique UI but an appealing progression. The +50 market is not likely to need as numerous great features to keep their attention. When around 40% of all of the marriages end up in divorce proceedings within the UK and United States, Lumen may well not should do certainly not exist and stay for an underserved market. Apps have done great deal less and seen success.

Argouges plus the united team do not have every thing prepared and generally are prepared to ask plenty of concerns since the software rolls away. Andreev really wants to discover; “Do individuals over 50 want to date over 50 just? Would be the over-50s prepared for an app just service? Are over-50s as simple to find as millennials online? Will we manage to have an age positive impact on culture? These are the questions I will be asking into the coming months.”

Lumen is targeted on a rich demographic and something that will require a unique pair of solutions so that it will undoubtedly be interesting to see whom ultimately advertises or partners using the application. Besides marketing, the information that the app will create will likely be interesting to many businesses for a wide range. Lumen defintely won’t be in short supply of individuals planning to partner with it in the event that application scales due to the fact united group plan.

Lumen can be acquired now on iOS and Android os in the united kingdom only but may be available internationally quickly.

UPDATED: Argouges quotes have now been clarified.

Lumen on an iPhone X

Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about online dating sites. Lumen is the latest endeavor in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older people as opposed to the typical more youthful end associated with age range – over-50’s are Lumenis the desired clientele.

Despite a website that is busy, Argouges views a huge mobile marketplace for Lumen; “When you have a look at dating products specific to over 50s, they are all dating web sites. 80 million singles over 50 in the united states and western Europe, yet the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million when you look at the app.

The scene is familiar. Swipeable pages, big images, bios however with one distinction. All users have to upload a selfie within the verification procedure, plus an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the days and difficulties with internet dating.

Dating apps are numerous. Any new software this is certainly wanting to scale requirements a new form of strategy and Argouges is wanting brand new things ; “Our company is testing lots of different marketing techniques, employing a mixture of on the internet and offline, with a concentrate on offline because we should satisfy our individual base and build a dialogue up using them. For example, this thirty days we are going to a selection of sporting, musical and social occasions which are matching with your brand eyesight and demographics.” Time will tell if this bears better fresh fruit than the spam that is usual friends and paid-ads strategy that most dating apps prefer to make use of.

The question that is biggest, exactly what makes Lumen much better than competitors? So what does Lumen have that Tinder doesn’t? Based on Andreev, it is about verification and much more pictures. Lumen utilizes AI and should have no less than three pictures for a profile. Hardly a groundbreaking new twist or unique UI but a progression that is interesting. The +50 market is unlikely to require as numerous great features to put on their attention. When around 40% of all of the marriages end up in divorce proceedings within the UK and United States, Lumen may not should do certainly not occur and stay for an underserved market. Apps have inked great deal less and seen success.

Argouges plus the group do not have every thing prepared and therefore are prepared to ask lots of concerns since the software rolls away. Andreev really wants to discover; “Do people over 50 want up to now over 50 only? Would be the over-50s prepared for an software just solution? Are over-50s as simple to get as millennials online? Will we manage to have an age influence that is positive society? They are the concerns I will be asking into the coming days.”

Lumen is concentrated on a rich demographic plus one that will require a set that is special of so it is supposed to be interesting to see whom sooner or later advertises or lovers with all the software. Besides marketing, the information that the application will create are going to be interesting to many organizations on a wide spectrum. Lumen will not be in short supply of individuals planning to partner along with it in the event that software scales once the group plan.

Lumen can be acquired now on iOS and Android os in the united kingdom only but should be available internationally quickly.

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